by Karen Crummy | Apr 5, 2024 | Crumbs...
Warren Buffet famously said that it takes 20 years to build a reputation and five minutes to ruin it. This is especially good advice to keep in mind when your organization is hit with a PR crisis – and all organizations are vulnerable to a crisis that could impact...
by Karen Crummy | Mar 22, 2024 | Crumbs...
Now that you have recruited compelling messengers and tailored the message for each audience, it’s time to determine the most effective delivery method. An integrated communications strategy that focuses on traditional media – newspapers, radio, TV – is still...
by Karen Crummy | Mar 5, 2024 | Crumbs...
At the beginning of the legislative session, you teed up an expert lobbyist, put together a compelling narrative and created a list of sincere individuals to share their moving stories to lawmakers during bill hearings. That’s a great start. What many organizations,...