Who is the best person to tell your story in the media? Someone else.

By Meghan Graf

Published June 12, 2024

Okay, okay. Maybe not always. But when it comes to building credibility, trustworthy individuals or organizations that support your message can be your number one messengers. And it could be the missing piece of your short- and long-term PR strategy. Third party messengers resonate more powerfully than if you were to say it yourself – and they broaden your reach.

But many organizations struggle to figure out the who or how to execute this proven communications strategy. Here are three ways to get started thinking about your approach:

Create a Venn diagram of interests

  • Start by thinking about the issues and messages that you’re most focused on. What other individuals or orgs have a shared interest in those issues? It’s key to think creatively, outside of your industry, and look for partners who already have an established reputation.

Consistently staying on message

  • In this process, it’s important to maintain the integrity of your message while allowing your allies to put their authentic spin on it. Once you’ve partnered up, start by creating a draft for your partners to reviews and react to. This ensures consistency and reliability, while your partners echo your core messages and can add their own flair as appropriate.

Leveraging your PR partners

  • The good news is you don’t have to do this alone. Your PR partners are here to help. This can be one of the most effective strategies in creating new inroads and relationships with individuals and orgs that you otherwise wouldn’t have tapped. The best part is, once these are established, the partnerships flow both ways. Each entity benefits!

Meghan Graf

Meghan Graf has more than 10 years of experience developing and managing integrated public affairs campaigns. Meghan’s tailored and nimble approach to campaign management is designed to resonate with key stakeholders including policymakers, regulators, the media and community influencers. 

Meghan began her career in Washington, D.C. working on Capitol Hill, serving as then-Representative Mike Coffman’s communications director. After dipping her toe into public affairs agency life for several years, Meghan joined then-Sen. Cory Gardner’s 2020 re-election campaign as press secretary and temporarily relocated to Colorado. After the campaign, Meghan returned to D.C. agency life, but, after falling in love with Colorado, knew she had to make the move out West. Four years later, Meghan permanently relocated to Denver, where she joined 76 Group in 2024.

A self-described jack-of-all-trades, Meghan found a niche in taking on complicated projects with no set blueprint, allowing her to thrive in creativity and uncertainty—and delivering winning results for her clients. Meghan has worked across industries—energy, manufacturing, healthcare, telecom and more—to develop and manage campaigns impacting all levels of government. Using a mix of public relations, advocacy and management expertise, Meghan’s unique combination of skills coupled with her “no task too small” attitude makes her a great fit for clients looking for a well-rounded approach to their needs. An Atlanta native, Meghan lives in Denver with her two cats—Noodle and Birdie—and shepherd-mix, Monty. When Meghan isn’t tending to her needy (but very cute) pets, she spends her free time taking in all the live music her schedule can possibly handle, watching her beloved Steelers, golfing and trying to find the best martini in town.