Okay, okay. Maybe not always. But when it comes to building credibility, trustworthy individuals or organizations that support your message can be your number one messengers. And it could be the missing piece of your short- and long-term PR strategy. Third party messengers resonate more powerfully than if you were to say it yourself – and they broaden your reach.
But many organizations struggle to figure out the who or how to execute this proven communications strategy. Here are three ways to get started thinking about your approach:
Create a Venn diagram of interests
- Start by thinking about the issues and messages that you’re most focused on. What other individuals or orgs have a shared interest in those issues? It’s key to think creatively, outside of your industry, and look for partners who already have an established reputation.
Consistently staying on message
- In this process, it’s important to maintain the integrity of your message while allowing your allies to put their authentic spin on it. Once you’ve partnered up, start by creating a draft for your partners to reviews and react to. This ensures consistency and reliability, while your partners echo your core messages and can add their own flair as appropriate.
Leveraging your PR partners
- The good news is you don’t have to do this alone. Your PR partners are here to help. This can be one of the most effective strategies in creating new inroads and relationships with individuals and orgs that you otherwise wouldn’t have tapped. The best part is, once these are established, the partnerships flow both ways. Each entity benefits!
