Welcome to Paydirt, your go-to source for expert insights and savvy strategies in public affairs, lobbying, communications, and marketing. Brought to you by the 76 Group, we’re here to help you navigate the ever-changing landscape of influence and engagement.
The Turbulent Truth: Are Airlines Really Ready for a Supercharged Summer?
Welcome back to the second installment of "Obvious Omissions," where I reveal stories that leave me questioning the truth. As I boarded a flight to Denver on Sunday night, only to be promptly asked to deboard due to a weather issue, I couldn't help but roll my eyes at...
Who is the best person to tell your story in the media? Someone else.
Okay, okay. Maybe not always. But when it comes to building credibility, trustworthy individuals or organizations that support your message can be your number one messengers. And it could be the missing piece of your short- and long-term PR strategy. Third party...
Investing in the Future: How Brands are Connecting with Gen Z Through Scholarships
Hey there, fellow truth-seekers! Welcome to Obvious Omissions where I do my best to unveil truths hidden in plain sight. Earlier this week an article in Fortune caught my eye: "Brands from Burger King to Coke to Lockheed Martin are leaning in on scholarships to...
The 2024 session is over. Here’s why you should already be planning for 2025.
Have you ever had a friend who pops up once a year to check in and then vanishes again, as if they’ve fulfilled their annual catch-up obligation? No one likes that friend. In fact, it’s an unfortunate experience most of us have shared. It makes it impossible to...
Surviving a PR Crisis
Warren Buffet famously said that it takes 20 years to build a reputation and five minutes to ruin it. This is especially good advice to keep in mind when your organization is hit with a PR crisis – and all organizations are vulnerable to a crisis that could impact...
Are you talking to the right people? Part II
Now that you have recruited compelling messengers and tailored the message for each audience, it’s time to determine the most effective delivery method. An integrated communications strategy that focuses on traditional media – newspapers, radio, TV – is still...
Are you talking to the right people? Part I
At the beginning of the legislative session, you teed up an expert lobbyist, put together a compelling narrative and created a list of sincere individuals to share their moving stories to lawmakers during bill hearings. That’s a great start. What many organizations,...